Influencing factors of customer loyalty in the malaysian airline industry using structural equation modelling (SEM) / Haslinda Ab Malek ... [et al.]

• Main Authors: Ab Malek, Haslinda (Author), Haris, Nurhamiza (Author), Wendri, Siti Sara (Author), Syed Faisal, Sharifah Najihah (Author), Ab Malek, Isnewati (Author)
• Format: Book
• Published: Universiti Teknologi MARA, Kedah, 2022.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

The airline industry is considered one of the commanding heights of the global economy that facilitates international economic exchanges. Many airline incidents have severely affected the financial and reputation of airline companies. Customers begin to have negative perceptions and lost their trust...