Consumer ethnocentrism among government servants in Kota Bharu towards buying automobile / Hatinah Abu Bakar ... [et. al]
This study attempts to identify consumer ethnocentrism among government servants in Kota Bharu, Kelantan when buying automobile. The objectives of this study are to identify the level of ethnocentrism among the samples and investigate whether products, prices, dealers, promotions and personal factor...
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2011.
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