Mapping the dimensions of electronic service quality with electronic customer relationship management (e-CRM) features for electronic reservation / Zazaleena Zakariah, Nursyahidah Alias and Norhafizah Hashim
With the growth of electronic commerce (e-commerce), electronic service (e-service) is becoming important for supplementing e-commerce functions as customers require a high quality of services in electronic market. Researcher shows, hotels that adopt e-CRM solutions would expect that the application...
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| Format: | Book |
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2009.
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