Social cognitive approach in responding to mass media contents / Mohammad Yaacob
Mass media play a very important role in the development of a society. Through symbolic communications, the media influence individual thoughts, affects and actions. much good has been achieved in the country through the efforts of media, but at the same, the society is also being served with undesi...
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| Format: | Book |
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Faculty of Communication and Media Studies (FCMS),
2008.
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| Online Access: | Link Metadata |
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