Che Wan Mohd Khair, W. N. (2022). A systematic review on the influence of product placement (PPL) in Korean drama and its effects towards youth purchase intention on Korean products in Malaysia / Wan Nurdayana Che Wan Mohd Khair. Faculty of Communication and Media Studies (FCMS).
Chicago Style (17th ed.) CitationChe Wan Mohd Khair, Wan Nurdayana. A Systematic Review on the Influence of Product Placement (PPL) in Korean Drama and Its Effects Towards Youth Purchase Intention on Korean Products in Malaysia / Wan Nurdayana Che Wan Mohd Khair. Faculty of Communication and Media Studies (FCMS), 2022.
MLA (9th ed.) CitationChe Wan Mohd Khair, Wan Nurdayana. A Systematic Review on the Influence of Product Placement (PPL) in Korean Drama and Its Effects Towards Youth Purchase Intention on Korean Products in Malaysia / Wan Nurdayana Che Wan Mohd Khair. Faculty of Communication and Media Studies (FCMS), 2022.