Beeld op de omslag

A systematic review on the influence of product placement (PPL) in Korean drama and its effects towards youth purchase intention on Korean products in Malaysia / Wan Nurdayana Che Wan Mohd Khair

This systematic review synthesised evidence on the influence of K-drama content on purchase intentions among Malaysian youth. The Korean wave has been infiltrating the Malaysian landscape since 2010, and K-dramas, has gained in popularity, particularly from the younger generation. Watching Korean cu...

Volledige beschrijving

Bewaard in:

Bibliografische gegevens
Hoofdauteur:	Che Wan Mohd Khair, Wan Nurdayana (Auteur)
Formaat:	Boek
Gepubliceerd in:	Faculty of Communication and Media Studies (FCMS), 2022.
Onderwerpen:	Article PeerReviewed
Online toegang:	Link Metadata
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Gelijkaardige items

Augmented Reality (AR) glasses for inspection of steel formwork system / Nurdayana Mohamad Suki and Wan Akmal Zahri Wan Zaharuddin
door: Mohamad Suki, Nurdayana, et al.
Gepubliceerd in: (2019)

Let's breakfast (breakfast campaign awareness) / Che Wan Nur Shazlyn Che Wan Shufian
door: Che Wan Shufian, Che Wan Nur Shazlyn
Gepubliceerd in: (2022)

Improving Mathematics teaching and learning / Wan Zulkipli Wan Salleh and Wan Siti Esah Che Hussain
door: Wan Salleh, Wan Zulkipli, et al.
Gepubliceerd in: (2003)

The A-rray: visual animation in learning structured programming / Wan Salfarina Wan Husain ,Siti Hasrinafasya Che Hassan and Wan Norliza Wan Bakar
door: Wan Husain, Wan Salfarina, et al.
Gepubliceerd in: (2018)

Barriers in the development of the Malaysian brick industry / Wan Mohd Sabki Wan Omar, Che Sobry Abdullah and Umar Kassim
door: Wan Omar, Wan Mohd Sabki, et al.
Gepubliceerd in: (2008)

Tabulation and landscape characters of Lenggong Valley's Malay traditional houses / Mohd Ruzaini Che Zahari and Wan Yusrizal Wan Ibrahim
door: Che Zahari, Mohd Ruzaini, et al.
Gepubliceerd in: (2024)

The effect of endorsement appeals in advertisement on food buyers' purchase intention / Wan Nazriah Wan Nawawi ... [et al.]
door: Wan Nawawi, Wan Nazriah, et al.
Gepubliceerd in: (2022)

Waqf : aporverty alleviation tool in Malaysia / Che' Khalilah Mahmood, Nor Haliza Hamzah and Wan Nor Hafidzah Wan Mohd
door: Mahmood, Che' Khalilah, et al.
Gepubliceerd in: (2017)

Job satisfaction among e-PJJ degree nursing students at UiTM Puncak Alam Campus / Roslinda Isa, Che Wan Kasmiza Che Wan Ahmad and Siti Katijah Yahya
door: Isa, Roslinda, et al.
Gepubliceerd in: (2019)

Aktivisme parti politik berintensiti tinggi: Kajian Kes Di Negeri Terengganu / Wan Rohila Ganti Wan Abdul Ghapar, Che Hamdan Che Mohd Razali and Muhamad Fazil Ahmad
door: Wan Abdul Ghapar, Wan Rohila Ganti, et al.
Gepubliceerd in: (2021)

Implementation of 5S practices at 3K elite schools in Terengganu / Wan Asri Wan Ab Aziz, Nurlidaini Jaafar and Azman Che Mat
door: Wan Ab Aziz, Wan Asri, et al.
Gepubliceerd in: (2015)

Evaluating the usability of interactive infographics for raising tuberculosis awareness among UiTMCK students / Wan Salfarina Wan Husain and Siti Hasrinafasya Che Hassan
door: Wan Husain, Wan Salfarina, et al.
Gepubliceerd in: (2023)

A glimpse of Malaysian teachers' reading intervention strategies for children with Dyslexia / Aznoora Osman, Wan Ahmad Jaafar Wan Yahaya and Aznan Che Ahmad
door: Osman, Aznoora, et al.
Gepubliceerd in: (2016)

Mechanical and physical properties of oriented strand board from kelempayan wood / Mohd Aizuddin Che Rosli and Wan Mohd Nazri Wan Abd Rahman
door: Che Rosli, Mohd Aizuddin, et al.
Gepubliceerd in: (2011)

Automotive paint production line blistering improvement and approach / Wan Aazmi Wan Hamzah ... [et al.]
door: Wan Hamzah, Wan Aazmi, et al.
Gepubliceerd in: (2022)

Antimicrobial activity of curry leaves (Murayya koenigii) on selected foodborne pathogens / Bazlee Abu Bakar, Wan Razarinah Wan Abdul Razak and Che Puteh Osman
door: Abu Bakar, Bazlee, et al.
Gepubliceerd in: (2020)

Pemeringkatan kriteria pemilihan pelajar matrikulasi ke universiti menggunakan model set kabur / Wan Rosmanira Ismail, Ummul Khair Salma Hj Din and Norngainy Mohd Tawil
door: Ismail, Wan Rosmanira, et al.
Gepubliceerd in: (2004)

Determining key success factors in new product development : evidence from manufacturing companies in Malaysia / Wan Jamaliah Wan Jusoh
door: Wan Jusoh, Wan Jamaliah
Gepubliceerd in: (2000)

Budaya politik dalam Pilihan Raya Umum Ke-12: kajian kes Parlimen Dungun (P39) / Che Hamdan Che Mohd Razali, Ahmad Faiz Yaakob and Wan Rohila Ganti Wan Abd Ghafar
door: Che Mohd Razali, Che Hamdan, et al.
Gepubliceerd in: (2008)

Pilihan raya umum ke-12 di Kuala Berang : Suatu kajiankes politik luar bandar / Wan Rohila Ganti Wan Abdul Ghafar, Che Hamdan Che Mohd Razali dan Ahmad Faiz Yaacob
door: Wan Abdul Ghafar, Wan Rohila Ganti, et al.
Gepubliceerd in: (2008)

Institutional investors types and sustainability reporting: a study on Malaysian listed firms / Hafizah Abd-Mutalib, Che Zuriana Muhammad Jamil and Wan Nordin Wan-Hussin
door: Abd-Mutalib, Hafizah, et al.
Gepubliceerd in: (2013)

Modelling Malaysian road accident deaths : an econometric approach / Wan Fairos Wan Yaacob and Wan Zakiyatussariroh Wan Husin
door: Wan Yaacob, Wan Fairos, et al.
Gepubliceerd in: (2006)

Concrete technology - towards better environmental sustainability / Wan Akmal Zahri Wan Zaharuddin and Wan Abdullah Wan Alwi
door: Wan Zaharuddin, Wan Akmal Zahri, et al.
Gepubliceerd in: (2012)

Preliminary study on biogas production from organic kitchen waste degradation / Wan Siti Atikah Wan Omar ...[et al.]
door: Wan Omar, Wan Siti Atikah, et al.
Gepubliceerd in: (2010)

The stability of the critical points of the generalized Gause type predator-prey fishery models with proportional harvesting and time delay / Wan Natasha Wan Hussin, Rohana Embong and Che Noorlia Noor
door: Wan Hussin, Wan Natasha, et al.
Gepubliceerd in: (2021)

Information seeking behaviour (ISB) and information needs satisfaction among postgraduate students in Universiti Teknologi Mara, Malaysia / Nur Hidayah Che Ahmat and Wan Nor Bayah Wan Kamarudin
door: Che Ahmat, Nur Hidayah, et al.
Gepubliceerd in: (2014)

Balancing sustainability factors in the implementation of digital libraries for Malay manuscripts: a framework proposal / Nor Hasni Che Hassan, Wan Satirah Wan Mohd Saman and Norshila Shaifuddin
door: Che Hassan, Nor Hasni, et al.
Gepubliceerd in: (2023)

Antifungal studies of acetone crude extract from the tree barks of vatica odorata / Wan Zuraida Wan Mohd Zain, Neni Kartini Che Mohd Ramli and Shaari Daud
door: Wan Mohd Zain, Wan Zuraida, et al.
Gepubliceerd in: (2008)

Halal issues in pastry and bakery products: the halal gatekeepers of bakery ingredients / Wan Rusni Wan Ismail... [et al.]
door: Wan Ismail, Wan Rusni, et al.
Gepubliceerd in: (2020)

Mekanisme i-CSR sebagai medium kelestarian kewangan golongan miskin rentan / Norajila Che Man, Mohd Faizal P. Rameli dan Wan Noor Hazlina Wan Jusoh
door: Che Man, Norajila, et al.
Gepubliceerd in: (2022)

Personal factor and consumer purchase intention: the risen of coffee culture in Klang Valley, Malaysia / Nur Yasarah Yahya, Nurin Adini Mazlan and Wan Nor Bayah Wan Kamarudin
door: Yahya, Nur Yasarah, et al.
Gepubliceerd in: (2022)

Graphical chain models / Wan Fauzi Wan Mamat
door: Wan Mamat, Wan Fauzi
Gepubliceerd in: (1996)

Mathematics in the Holy Quran / Wan Norliza Wan Bakar
door: Wan Bakar, Wan Norliza
Gepubliceerd in: (2011)

Centralized on-site detention (OSD) tank : potential re-use of water harvest implementation in housing / Nurdayana binti Mohamad Suki
door: Mohamad Suki, Nurdayana
Gepubliceerd in: (2018)

Indicators of development in a community / Wan Hanisah Wan Ismail
door: Wan Ismail, Wan Hanisah
Gepubliceerd in: (1996)

Fundamentals of screenwriting : the first step / Wan Aida Wan Yahaya
door: Wan Yahaya, Wan Aida
Gepubliceerd in: (2004)

The influence of culture on organizational change / Wan Hanisah Wan Ismail
door: Wan Ismail, Wan Hanisah
Gepubliceerd in: (2005)

Vermicomposting for household and modern gardeners / Wan Hanisah Wan Ismail
door: Wan Ismail, Wan Hanisah
Gepubliceerd in: (2006)

PENGARUH PRODUCT PLACEMENT, CELEBRITY ENDORSER, BRAND AWARENESS TERHADAP PURCHASE INTENTION KOPIKO PADA DRAMA KOREA VINCENZO
door: Novianti,
Gepubliceerd in: (2022)

Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul
door: Hashim, Nor Hashima, et al.
Gepubliceerd in: (2018)