Tourism development in rural areas: potentials of appreciative inquiry approach / Roslizawati Che Aziz, Nik Alif Amri Nik Hashim and Zaimatul Awang

• Hauptverfasser: Che Aziz, Roslizawati (Verfasst von), Nik Hashim, Nik Alif Amri (Verfasst von), Awang, Zaimatul (Verfasst von)
• Format: Buch
• Veröffentlicht: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2018-06.
• Schlagworte: Article; PeerReviewed
• Online-Zugang: Link Metadata

This study attempts to examine the way in which rural tourism is developed by using the Appreciative Inquiry (AI) approach as a research tool. AI is an increasingly important area as it was able to offer a positive and strength-based approach to the rural community development. It can be seen as an...