Kuala Selangor perceived attractiveness as a domestic tourism destination / Hasan Mohamed Zakaria and Azlizam Aziz

This study aims to provide a more in-depth knowledge of visitors' perceived attractiveness of a destination. The role of the perceived importance of an attractiveness attribute and the ability of the destination to fulfill visitors' need was assessed using the Multi Attribute Model. Survey...

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Bibliographic Details
Main Authors: Mohamed Zakaria, Hasan (Author), Aziz, Azlizam (Author)
Format: Book
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2018-12.
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