Green marketing mix and intention to purchase green cosmetic product: Mediating effect of self-efficacy / Mawaddah Mohamad

• मुख्य लेखक: Mohamad, Mawaddah (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: 2022.
• विषय: Conference or Workshop Item; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

As the concept of green cosmetic products emerged, customers began to exploit green cosmetics as they prioritise their health in avoiding the risk from the chemical products. Scholars argued that the adoption of green products is influenced by the green marketing concept. To understand up to what ex...