Consumers' preference towards food truck business: a case study in Penang / Suria Sulaiman ... [et al.]

• 主要な著者: Nik Mohd Nor, Nik Mohd Shahril (著者), Ab Rashid, Putri Dahlia (著者), Azren, Muhamad Hafiz (著者)
• フォーマット: 図書
• 出版事項: 2021.
• 主題: Article; PeerReviewed
• オンライン･アクセス: Link Metadata

The food truck business in the food and beverage industry is notably a highly competitive field. It is the most convenient food service and offers a variety of common local food. However, being able to fulfill customer expectations and demands becomes the most essential element to sustain growth and...