Firm focus, market orientation and firm performance within the health insurance industry / Mohammed Majeed, Kwabena Ekremet and Setsoafia-Tukpeyi Godwin
Marketing orientation of businesses has become a strategy and priority for service providers in building strong value for customers by predicting and adapting to competitor innovations and services. This study looked at firm focus, firm performance and the three dimensions of market orientation usin...
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Accounting Research Institute (ARI),
2022-04.
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LEADER | 00000 am a22000003u 4500 | ||
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001 | repouitm_66082 | ||
042 | |a dc | ||
100 | 1 | 0 | |a Majeed, Mohammed |e author |
700 | 1 | 0 | |a Ekremet, Kwabena |e author |
700 | 1 | 0 | |a Godwin, Setsoafia-Tukpeyi |e author |
245 | 0 | 0 | |a Firm focus, market orientation and firm performance within the health insurance industry / Mohammed Majeed, Kwabena Ekremet and Setsoafia-Tukpeyi Godwin |
260 | |b Accounting Research Institute (ARI), |c 2022-04. | ||
500 | |a https://ir.uitm.edu.my/id/eprint/66082/1/66082.pdf | ||
500 | |a Firm focus, market orientation and firm performance within the health insurance industry / Mohammed Majeed, Kwabena Ekremet and Setsoafia-Tukpeyi Godwin. (2022) Asian-Pacific Management Accounting Journal <https://ir.uitm.edu.my/view/publication/Asian-Pacific_Management_Accounting_Journal/>, 17 (1): 1. pp. 1-35. ISSN 2550-1631 | ||
520 | |a Marketing orientation of businesses has become a strategy and priority for service providers in building strong value for customers by predicting and adapting to competitor innovations and services. This study looked at firm focus, firm performance and the three dimensions of market orientation using 168 respondents from the private health insurance industry. The study found that firms paying critical attention to the exclusive needs of their customers and competitor services remain stronger in the market. The study revealed that in order to improve long-term outlook, health insurance firms are required to implement the requisite market orientation dimensions to increase the success of firm performance. | ||
546 | |a en | ||
690 | |a Organizational effectiveness. Performance measurement | ||
690 | |a Marketing research. Marketing research companies. Sales forecasting | ||
690 | |a Health insurance | ||
655 | 7 | |a Article |2 local | |
655 | 7 | |a PeerReviewed |2 local | |
787 | 0 | |n https://ir.uitm.edu.my/id/eprint/66082/ | |
787 | 0 | |n https://apmaj.uitm.edu.my/ | |
787 | 0 | |n 10.24191/APMAJ.V17i1-01 | |
856 | 4 | 1 | |u https://ir.uitm.edu.my/id/eprint/66082/ |z Link Metadata |