Firm focus, market orientation and firm performance within the health insurance industry / Mohammed Majeed, Kwabena Ekremet and Setsoafia-Tukpeyi Godwin
Marketing orientation of businesses has become a strategy and priority for service providers in building strong value for customers by predicting and adapting to competitor innovations and services. This study looked at firm focus, firm performance and the three dimensions of market orientation usin...
Saved in:
Main Authors: | Majeed, Mohammed (Author), Ekremet, Kwabena (Author), Godwin, Setsoafia-Tukpeyi (Author) |
---|---|
Format: | Book |
Published: |
Accounting Research Institute (ARI),
2022-04.
|
Subjects: | |
Online Access: | Link Metadata |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The relationship of capital structure towards firm's performance: focusing on the technological sector / Zuraidah Ahmad ... [et al.]
by: Ahmad, Zuraidah, et al.
Published: (2021) -
Statistical learning of air passenger traffic at the Murtala Muhammed International Airport, Nigeria / Christopher Godwin Udomboso and Gabriel Olugbenga Ojo
by: Christopher, Godwin Udomboso, et al.
Published: (2021) -
Firms, Labor, Migrations And Unions Within Tomato Value Chain in Southern Italy
by: Giuseppe D'Onofrio
Published: (2020) -
Firm Value Theory and Empirical Evidence
Published: (2018) -
Do audit committee attributes affect firm performance of Sri Lankan firms? / Pratheepkanth Puwanenthiren
by: Puwanenthiren, Pratheepkanth
Published: (2020)