An interactive packaging with augmented reality technology to boost promotion case study: Lc Merchandising Sdn Bhd (Upin Ipin Store) / Nur Hanis Ezan
LC Merchandising Sdn. Bhd. (LCM) is the company that produces the 3D animated series "Upin & Ipin". All products by LCM are licensed and approved by LCP. LCM's merchandise comes in a wide variety of products ranging from stationery, apparel to bags and toys. These come with more t...
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Main Author: | Ezan, Nur Hanis (Author) |
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Format: | Book |
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Universiti Teknologi MARA, Perak,
2020.
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Online Access: | Link Metadata |
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