The effect of co-creation on relationship quality: the role of outcome quality / Kurnia Endah Riana ... [et al.]
Co-creation has been proposed as a novel approach to building relationship marketing. Communication, interaction, and value creation which are the main elements of co-creation are the stages for building relational marketing. Although there is substantial research on the role of co-creation in relat...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Accounting Research Institute (ARI),
2022-04.
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| Subjects: | |
| Online Access: | Link Metadata |
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