Consumers' profiles in purchasing Korean products: Malaysia context / Azurin Sani ... [et al.]

The study analyzes customer profiling in purchasing Korean products in Kuala Lumpur, Malaysia. The focus of this study is to identify the type of Korean products interested by Malaysian consumers. Apart from this research studies the Korean wave factors that influence customer purchase intention tow...

Full description

Saved in:
Bibliographic Details
Main Authors: Sani, Azurin (Author), Syed Omar, Syed Ashrene (Author), Mohamed Thaheer, Ahmad Shazeet (Author), Mohd Zin, Nur Athirah (Author)
Format: Book
Published: 2022.
Subjects:
Online Access:Link Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items