Factors leading customers to shop at on-campus convenience store / Siti Zaleha Sahak ... [et al.]
The Covid-19 pandemic has transformed the retail landscape in several ways. Online shopping particularly, has become a more dominant retail platform. This study focused on one of the brick-and-mortar retailers of convenience store segment. The segment is also known as c-store. The primary data was c...
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| Formaat: | Boek |
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2018.
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