The pandemic and consumer cultural theory: a conceptual model with a fifth interest cluster / Seow, Richard Yeaw Chong
Consumer research is cardinal to all types of businesses. Understanding consumer behaviours give organizations competitive advantages in many ways, especially in getting consumers to willingly pay for the products and services continuously. This is the core of all entrepreneurial activities. Traditi...
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| Format: | Book |
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Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED),
2022.
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| Online Access: | Link Metadata |
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