Impact of social media on e-tourism: a critical analysis of determinants of decision making/ V. Sivakumar ... [et al.]

E-Tourism is an emerging trend among the other e-commerce market. Availability of online tourism services has transformed the traditional approach of people in planning their tours and it engage nearly three-fourth of e-commerce share in India. Social media has boomed as the new mode to connect peop...

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Autores principales: Sivakumar, V. (Autor), Saranya, PR (Autor), Leelapriyadharsini, S. (Autor), Iyappan, A. (Autor)
Formato: Libro
Publicado: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2020-02.
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