Expenditure-based segmentation of foreign visitors in a nature reserve in Tokyo, Japan / Hasan Zakaria, Shinya Numata and Katsuya Hihara

• Main Authors: Zakaria, Hasan (Author), Numata, Shinya (Author), Hihara, Katsuya (Author)
• Formato: Livro
• Publicado em: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2021-06.
• Assuntos: Article; PeerReviewed
• Acesso em linha: Link Metadata

The study examined the expenditure, socio-demographic and trip characteristics of foreign visitors to a popular nature reserve in Tokyo, Mount Takao. 742 respondents completed surveys during low and peak seasons. Heavy, medium and light expenditure segments were distinguished. Statistically signific...