Hotel website quality influence on customer purchase intention / Muhammad Syazani Ghazali ... [et al.]
In the hotel industry, a website is an initial place where customers look for information. The website is running at all times and, the website must present information attractively and manage appropriately. Websites are the backbone of digital marketing and selling strategy for hotels and can influ...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2021-06.
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| Subjects: | |
| Online Access: | Link Metadata |
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