APA (7th ed.) Citation

Peng, Y., & Boonyanmethaporn, W. (2021). 7Ps theory of service marketing innovation: A survival strategy for hotel sector post Covid-19 in China / Yang Peng and Watsida Boonyanmethaporn. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA.

Chicago Style (17th ed.) Citation

Peng, Yang, and Watsida Boonyanmethaporn. 7Ps Theory of Service Marketing Innovation: A Survival Strategy for Hotel Sector Post Covid-19 in China / Yang Peng and Watsida Boonyanmethaporn. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2021.

MLA (9th ed.) Citation

Peng, Yang, and Watsida Boonyanmethaporn. 7Ps Theory of Service Marketing Innovation: A Survival Strategy for Hotel Sector Post Covid-19 in China / Yang Peng and Watsida Boonyanmethaporn. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2021.