Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries / Zaliha Zainuddin, Mazni Saad and Mohd Hanafi Azman Ong
Tourism has been the second-largest economic driven in Malaysia's economy. This paper aims to examine the mediating role of perceived tourism products quality (TPQ) in Malaysia towards electronic word-ofmouth (eWOM) and travelling intentions of Southeast Asia (SEA) and the Middle East. Two-fold...
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| Format: | Book |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2021-12.
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