Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries / Zaliha Zainuddin, Mazni Saad and Mohd Hanafi Azman Ong

• 主要な著者: Zainuddin, Zaliha (著者), Saad, Mazni (著者), Azman Ong, Mohd Hanafi (著者)
• フォーマット: 図書
• 出版事項: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2021-12.
• 主題: Article; PeerReviewed
• オンライン･アクセス: Link Metadata

Tourism has been the second-largest economic driven in Malaysia's economy. This paper aims to examine the mediating role of perceived tourism products quality (TPQ) in Malaysia towards electronic word-ofmouth (eWOM) and travelling intentions of Southeast Asia (SEA) and the Middle East. Two-fold...