Analysing the importance of Malaysian gastronomic tourism campaigns and tour packages in attracting tourists to visit / Mohd Nor Ahmar Mohd Sanip, Ramlee Mustapha and Suriani Mohamed
A recent trend that showcases gastronomy as the main tourist product has shown the importance for travel and tour operators; hoteliers; and local authorities to develop effective strategies to attract local as well as international tourists to visit Malaysia. Described as one of the jewels for gastr...
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| Format: | Book |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2021-12.
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