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From creation of the universe to a whale rider: exploring traditional tales in the digital promotion of New Zealand / Norhanim Abdul Razak

The paper applied a content analysis method to examine how myths and legends have been employed by the promotional organization in portraying New Zealand on the official tourism website. The assessment of the website uncovered six main legends which have been presented in the promotion of New Zealan...

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Главный автор:	Abdul Razak, Norhanim (Автор)
Формат:	‌
Опубликовано:	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2021-12.
Предметы:	Article PeerReviewed
Online-ссылка:	Link Metadata
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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