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SME's processed frozen food packaging perceived hedonic and utilitarian value influence customers buying decision/ Aidza Ashikin Alias and Ali Mohamad Noor

This study explores the influence of hedonic and utilitarian values of food packaging design that influences customers' buying decision. It focused on processed frozen food produced by small and medium enterprise (SME) in Malaysia. There are substantial numbers of SME'S that were registere...

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Những tác giả chính:	Alias, Aidza Ashikin (Tác giả), Mohamad Noor, Ali (Tác giả)
Định dạng:	Sách
Được phát hành:	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2022-05.
Những chủ đề:	Article PeerReviewed
Truy cập trực tuyến:	Link Metadata
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

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