Determinants of Malaysia halal brand equity / Ahmad Mazlan Ahmad Shamshudin
The purpose of this paper is to investigate the determinant of 'halal' brand equity in Malaysia. 195 respondents participated in the survey. 18 questions on a seven-item Likert scale were used and 8 questions on demographic profiles were asked. SEM was used to analyze the results. The resu...
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2008.
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