Coercive, normative, and mimetic isomorphism inquiries on the crisis communication by hotels during the COVID-19 pandemic / Corina Joseph ... [et.al.].
Crisis communication is essential during the pandemic. This paper aims to explain factors influencing crisis communication in three Sarawak-based hotels using the isomorphism tenet. A multiple case study approach was applied. A semi-structured interview with the hotel personnel was conducted in May...
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| Main Authors: | , , , |
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| Format: | Book |
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Universiti Teknologi MARA Cawangan Sarawak,
2022-09.
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| Online Access: | Link Metadata |
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