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Exploration of core motivational factors of Muslim friendly spa utilization among the spa goers / Nur Afiqah Mohamad and Nor Dalila Marican

Wellness and spa industry become a part of revenue contributor to Malaysia. To attract more traveller and local to wellness and spa industry, the motivational factor plays crucial part in determining the customer behaviour. As Muslim friendly spa has been introduced as a new type of preference for s...

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Opis bibliograficzny
Główni autorzy:	Mohamad, Nur Afiqah (Autor), Marican, Nor Dalila (Autor)
Format:	Książka
Wydane:	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2022-05.
Hasła przedmiotowe:	Article PeerReviewed
Dostęp online:	Link Metadata
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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