A conceptual framework: examination the role of physical environment on Airbnb experiences/ Nor Maizana Mat Nawi ... [et al.]
Airbnb accommodation in Malaysia is increasingly competing with the hotel industry on the guest experience. However, the role of physical environment and perceived value is seen as a critical factor in maintaining growth for Airbnb's success. The physical environment and perceived value are ess...
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Main Authors: | Mat Nawi, Nor Maizana (Author), Shahril, Zurena@Rena (Author), Hamid, Rasidah (Author), Nik Hashim, Nik Alif Amri (Author) |
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Format: | Book |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2022-05.
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Online Access: | Link Metadata |
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