Consumer's motivations to used self service kiosk in fast food restaurant/ Harnidah Samengon
The rapid growth in information and communication technology (ICT) has enabled hospitality operations to use a range of technologies to facilitate service to the consumer and to optimize consumer experience and satisfaction. Self Service Technology (SST) is one ICT that enables consumers, without or...
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| Format: | Book |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2022-05.
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