Factors influencing the adoption of Facebook as a marketing channel among SMEs in Nigeria as a developing country: a conceptual framework / Idris Na'umma Abdullahi, Mohd Heikal Husin and Ahmad Suhaimi Baharudin

• Main Authors: Abdullahi, Idris Na'umma (Author), Husin, Mohd Heikal (Author), Baharudin, Ahmad Suhaimi (Author)
• Format: Book
• Published: Universiti Teknologi MARA, Perlis, 2021-02.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

This paper reviews empirical literature to develop a conceptual framework for the adoption of Facebook as a marketing channel by Small and Medium Enterprises (SMEs) in developing countries like Nigeria. Recent peer-review journal articles were reviewed to develop the conceptual framework for this st...