Factors influencing the adoption of Facebook as a marketing channel among SMEs in Nigeria as a developing country: a conceptual framework / Idris Na'umma Abdullahi, Mohd Heikal Husin and Ahmad Suhaimi Baharudin

• Asıl Yazarlar: Abdullahi, Idris Na'umma (Yazar), Husin, Mohd Heikal (Yazar), Baharudin, Ahmad Suhaimi (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universiti Teknologi MARA, Perlis, 2021-02.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

This paper reviews empirical literature to develop a conceptual framework for the adoption of Facebook as a marketing channel by Small and Medium Enterprises (SMEs) in developing countries like Nigeria. Recent peer-review journal articles were reviewed to develop the conceptual framework for this st...