An application of theory of planned behavior in determining student entrepreneurship intention / Nurul Hidayana Mohd Noor and Eqmal Naqib Malek
Using the Theory of Planned Behavior (TPB), the purpose of this research is to examine the influence of attitude towards behavior, subjective norm, and perceived behavioral control on student entrepreneurship intention. Employing a convenience sampling, a survey has been conducted towards 177 underg...
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| Format: | Book |
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Universiti Teknologi MARA, Perlis,
2021-02.
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| Summary: | Using the Theory of Planned Behavior (TPB), the purpose of this research is to examine the influence of attitude towards behavior, subjective norm, and perceived behavioral control on student entrepreneurship intention. Employing a convenience sampling, a survey has been conducted towards 177 undergraduate students. The outcomes of the study demonstrate that all factors significantly influence entrepreneurship intention. Our findings also show that perceived behavioral control appeared as the strongest predictor of students' entrepreneurship intention. These findings contribute to broadening the scope of academic literature especially within entrepreneurship studies, particularly from Malaysia's perspective. The practical implications and future recommendations also have been discussed. |
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| Item Description: | https://ir.uitm.edu.my/id/eprint/69350/1/69350.pdf |