Does eWOM affect guests' experience expectation? An empirical analysis within the hotel and tourism sector / Nor Diyana Mohammed Shobri, Lennora Putit and Amirah Ahmad Suki
Nowadays, progressive developments in information technology and latest communication techniques have brought about increasingly significant variations in consumer behaviour. These changes have created a focused shift in companies' business and marketing strategies. The hotel and tourism indust...
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| Format: | Book |
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Faculty of Business and Management,
2021-06.
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