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The influence of promotional mix on female consumers' buying behaviour / Goh Mei Ling ... [et al.]

The skin care industry has become very competitive today. The demand for skin care products has grown rapidly due to the growth in the population of working females and the penetration of Korean culture among Malaysians. Hence, this study aims to investigate the influence of promotional mix on buyin...

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Bibliografische gegevens
Hoofdauteurs:	Goh, Mei Ling (Auteur), Ang, Elaine Hwee Chin (Auteur), Tan, Seng Huat (Auteur), Tay, Tiam Poh (Auteur)
Formaat:	Boek
Gepubliceerd in:	Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management, 2021-12.
Onderwerpen:	Article PeerReviewed
Online toegang:	Link Metadata
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

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