Relationship between perceived usefulness and online shopping behaviour among university students / Mohamad Shazwan Shauqi Ithnin, Nor 'Ain Abdullah and Mohd Lutfi Iskandar
E-marketers can now reap the benefits of the increasing use of the Internet in Malaysia. Such marketers understand a factor that influences online shopping behaviour among students while maintaining their existing online customers, which is vital to developing their marketing strategies. The purpose...
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| Format: | Book |
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Faculty of Business and Management,
2022-06.
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