Relationship between perceived usefulness and online shopping behaviour among university students / Mohamad Shazwan Shauqi Ithnin, Nor 'Ain Abdullah and Mohd Lutfi Iskandar

• Asıl Yazarlar: Ithnin, Mohamad Shazwan Shauqi (Yazar), Abdullah, Nor 'Ain (Yazar), Iskandar, Mohd Lutfi (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Faculty of Business and Management, 2022-06.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

E-marketers can now reap the benefits of the increasing use of the Internet in Malaysia. Such marketers understand a factor that influences online shopping behaviour among students while maintaining their existing online customers, which is vital to developing their marketing strategies. The purpose...