Trustworthiness of travel information sources on Instagram and intentions to visit Gopeng Perak / Mazlina Mahdzar ... [et al.]
This study is particularly interested in examining the trustworthiness of travel information sources on Instagram, a popular social media platform as one of the tourism distribution channels. Travel information and attractions of Gopeng, a town in Perak, Malaysia was chosen and examined through an I...
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Format: | Book |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2022-12.
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LEADER | 00000 am a22000003u 4500 | ||
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001 | repouitm_72337 | ||
042 | |a dc | ||
100 | 1 | 0 | |a Mahdzar, Mazlina |e author |
700 | 1 | 0 | |a Kamarulzaman, Nurul Dafiqah |e author |
700 | 1 | 0 | |a Michael Remy, Deirdre Serena Sendi |e author |
700 | 1 | 0 | |a Zainal, Zakina Izienty |e author |
700 | 1 | 0 | |a Mohd Shawal, Nurul Syafiqqah |e author |
700 | 1 | 0 | |a Osman, Nurul Faziera |e author |
245 | 0 | 0 | |a Trustworthiness of travel information sources on Instagram and intentions to visit Gopeng Perak / Mazlina Mahdzar ... [et al.] |
260 | |b Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, |c 2022-12. | ||
500 | |a https://ir.uitm.edu.my/id/eprint/72337/1/72337.pdf | ||
520 | |a This study is particularly interested in examining the trustworthiness of travel information sources on Instagram, a popular social media platform as one of the tourism distribution channels. Travel information and attractions of Gopeng, a town in Perak, Malaysia was chosen and examined through an Instagram account. A total of 152 questionnaire was completed by '@gopengtravelgram' instagram followers. Descriptive, independent sample T-test, and regression analysis are performed to examine the differences in trustworthiness on Instagram based on gender and age and the relationship between followers' intentions to visit Gopeng as a tourism destination. The findings revealed that Instagram followers had a positive perceived trustworthiness of travel information sources on Instagram. Furthermore, trust in the information shared by the Instagram account could inspire followers to plan a trip to Gopeng. The findings of this study may be used by destination marketers employing Instagram accounts to strategize the information sources that encourage visitors to have a visit intention. This study also suggests that other Instagram travel accounts or influencers include and highlight important sources in their posting to benefit the followers. | ||
546 | |a en | ||
690 | |a Travel and state. Tourism | ||
690 | |a Social networks | ||
655 | 7 | |a Article |2 local | |
655 | 7 | |a PeerReviewed |2 local | |
787 | 0 | |n https://ir.uitm.edu.my/id/eprint/72337/ | |
787 | 0 | |n https://www.jthca.org/ | |
856 | 4 | 1 | |u https://ir.uitm.edu.my/id/eprint/72337/ |z Link Metadata |