Customer relationship management and satisfaction levels in banking industry / Abdul Razak Kamaruddin, Safiek Mokhlis and Norliza Muhamed

• मुख्य लेखकों: Kamaruddin, Abdul Razak (लेखक), Mokhlis, Safiek (लेखक), Muhamed, Norliza (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: 2002.
• विषय: Conference or Workshop Item; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Customer relationship management (CRM) is critical to corporate success and managing customer relationships have become extremely important in achieving customer satisfaction. Therefore, in order to achieve high customer satisfaction, companies must learn the skills of how to deliver effective servi...