A study of factors affecting consumer purchase behaviour towards counterfeit products / Che Nur Asmani Amira Che Mohd Nawi ... [et al.]

• Main Authors: Che Mohd Nawi, Che Nur Asmani Amira (Author), Raja Yusup, Puteri Fazleen (Author), Zainurrashid, Nurshahirah (Author), Mohd Pisol, Nurul Husna (Author)
• Format: Book
• Published: Unit Penerbitan, UiTM Kelantan, 2022-06.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Consumers behaviour towards purchasing counterfeit products will eventually lead to economic damage, affect the legitimate manufacturers and impact the industry and social cost. However, there is still limited research that have been conducted to investigate the predictors of consumer behaviour on c...