Determining the contributing factors towards consumer online purchase intention amongst university students / Che Nur Asmani Amirah Che Mohd Nawi ... [et al.]

• Main Authors: Che Mohd Nawi, Che Nur Asmani Amirah (Author), Ismail, Nur Liyana (Author), Mohd Rashidi, Nur Zur'Aini (Author), Nik Aziz, Nik Nor Faqihah (Author)
• Format: Book
• Published: Unit Penerbitan, UiTM Kelantan, 2022-06.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Online shopping has emerged over the years from conventional one-to-one to electronic market (e-market space) as an integral part of users' lives as a prominent alternative for conventional purchase. However, there is still limited research addressing online purchase intention from the percepti...