Determining the contributing factors towards consumer online purchase intention amongst university students / Che Nur Asmani Amirah Che Mohd Nawi ... [et al.]
Online shopping has emerged over the years from conventional one-to-one to electronic market (e-market space) as an integral part of users' lives as a prominent alternative for conventional purchase. However, there is still limited research addressing online purchase intention from the percepti...
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Unit Penerbitan, UiTM Kelantan,
2022-06.
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