Innovation in local kuih: consumer's behavioral intention towards Ready-Made Frozen Food (RMFF)/ Tengku Muaz Tengku Bahizalsah ... [et al.]

• Main Authors: Tengku Bahizalsah, Tengku Muaz (Author), Md Nor, Norfezah (Author), Abdul Aziz, Saidatul Afzan (Author), Ishak, Noriza (Author)
• Format: Book
• Published: Universiti Teknologi Mara Selangor, 2022-11.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Local kuih based on ready-made frozen food (RMFF) product plays a significant role as a part of identity, culture, gastronomic legacy, and economic progress. Customer interest and preference may change over times. Due to this situation, the food industry entrepreneur must actively evolve with the in...