Redefining Malaysia's printing landscape: insights from Porter's CAN Model / Muhammad Yusuf Masod and Siti Farhana Zakaria

Malaysia's burgeoning printing industry, while showcasing potential, grapples with challenges that constrain its growth and global reach, underscoring the need for a deep and structured assessment. This pivotal study is designed to unpack the competitiveness of the Malaysian printing sector wit...

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Bibliographic Details
Main Authors: Masod, Muhammad Yusuf (Author), Zakaria, Siti Farhana (Author)
Format: Book
Published: Universiti Teknologi MARA, Perlis, 2024-02.
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