Visitor-centric marketing approach driving theme park customer patronage: unveiling the post COVID-19 pandemic perspective / Nooraini Mohamad Sheriff ... [et al.]

• Asıl Yazarlar: Mohamad Sheriff, Nooraini (Yazar), Sahak, Siti Zaleha (Yazar), Raja Ezar Ishamuddin, Raja Noor Diyana (Yazar), Sulaiman, Syahira Nadia (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universiti Teknologi MARA, Perlis, 2024-02.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

The onset of Covid-19 pandemic has resulted in a drop in visitor ship and income causing many theme parks to fail in sustaining their business. In reciprocating to this pandemic, Malaysia's theme park industry, have become more innovative in adapting to this rapidly changing new norm. This rese...