Consumer Ethnocentrism among Government servants in Kota Bharu towards buying automobile / Hatinah Abu Bakar...[et al.]
This study attempts to identify consumer ethnocentrism among government servants in Kota Bharu, Kelantan when buying automobile. The objectives of this study are to identify the level of ethnocentrism among the samples and investigate whether products, prices, dealers, promotions and personal factor...
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| Format: | Book |
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University Publication Centre (UPENA),
2011-06.
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| LEADER | 00000 am a22000003u 4500 | ||
|---|---|---|---|
| 001 | repouitm_77717 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Abu Bakar, Hatinah |e author |
| 700 | 1 | 0 | |a Abdullah, Fatihah Norazami |e author |
| 700 | 1 | 0 | |a Wan Husin, Wan Zakiyatussariroh |e author |
| 700 | 1 | 0 | |a Yusoff, Zulkarnain |e author |
| 700 | 1 | 0 | |a Salleh, Muhammad Shukri |e author |
| 245 | 0 | 0 | |a Consumer Ethnocentrism among Government servants in Kota Bharu towards buying automobile / Hatinah Abu Bakar...[et al.] |
| 260 | |b University Publication Centre (UPENA), |c 2011-06. | ||
| 500 | |a https://ir.uitm.edu.my/id/eprint/77717/1/77717.pdf | ||
| 520 | |a This study attempts to identify consumer ethnocentrism among government servants in Kota Bharu, Kelantan when buying automobile. The objectives of this study are to identify the level of ethnocentrism among the samples and investigate whether products, prices, dealers, promotions and personal factors have an impact on consumer ethnocentrism in buying automobiles and to assess personal relationship with level of etnocentrism. The research tool used was in the form of a questionnaire. Based on the responses from respondents, it can be concluded that the level of ethnocentrism among respondents is low. This study revealed that factors influencing consumer ethnocentrism among government servants in Kota Bharu, Kelantan, were products, prices and promotions. to test the relationship between ethnocentrism , Pearson-Chi square was used and analysis revealed a significant relationship between age and level of education with ethnocentrism in choosing automobiles. | ||
| 546 | |a en | ||
| 690 | |a Ethnology. Social and cultural anthropology | ||
| 690 | |a Study and teaching. Research | ||
| 690 | |a Economics as a science. Relation to other subjects | ||
| 690 | |a Consumers. Consumer demand. Consumption | ||
| 655 | 7 | |a Article |2 local | |
| 655 | 7 | |a PeerReviewed |2 local | |
| 787 | 0 | |n https://ir.uitm.edu.my/id/eprint/77717/ | |
| 856 | 4 | 1 | |u https://ir.uitm.edu.my/id/eprint/77717/ |z Link Metadata |