Design and development of augmented reality advertisement visual production through multi-method approach / Fatrisha Mohamed Yussof ... [et al.]
The emergence of immersive new media in advertising, such as augmented reality (AR), has accelerated since the Industrial Revolution 4.0. Companies use different tools to shape a brand by providing a higher level of interaction in AR for their new marketing. However, influencing consumer decisions d...
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| Main Authors: | , , , |
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| Format: | Book |
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Faculty of Art and Design,
2023-03.
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| Subjects: | |
| Online Access: | Link Metadata |
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