Determinants of customer satisfaction in e-commerce: a case study in higher learning institutions in Johor / Abd Halim Mohamad and Sabrinah Adam
Customer satisfaction is an essential experience in e-commerce. The objective of this study was to identify determinants of customer satisfaction in e-commerce. This case study adopted its theoretical framework from the Theory of Reasoned Action (TRA). It also applied a quantitative research methodo...
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| Main Authors: | , |
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| Format: | Book |
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Accounting Research Institute (ARI) and UiTM Press, Universiti Teknologi MARA,
2023-04.
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| Online Access: | Link Metadata |
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