The impact of social media influencers on the youth in Malaysia / Aida Nabilah Azman ... [et al.]

• প্রধান লেখক: Azman, Aida Nabilah (লেখক), Ridzuan, Abdul Rauf (লেখক), Ab Ghani, Siti Nur Farrah Faadiah (লেখক), Yahya, Fatimah Yazmin (লেখক), Ramlan, Aini Faezah (লেখক), Bakar, Mohd Hilmi (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Faculty of Communication & Media Studies, 2022.
• বিষয়গুলি: Article; PeerReviewed
• অনলাইন ব্যবহার করুন: Link Metadata

According to studies, millennial consumers' shopping decisions are influenced by celebrities, social media influencers, and individuals they know in real life. This study looks into how celebrities, influencers, and individual consumers know personally influence how millennials use social media...