Kapak Resmi

The impact of digital marketing channels on consumer buying decision / Noor Aslinda Abu Seman and Vicneswaran Segar

Recent reports show how Malaysians are increasingly turning to digital channels for purchasing and making decisions. However, some issues that arise in different digital marketing channels, including email marketing, search engine marketing, and social media marketing, can lead to negative consequen...

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Detaylı Bibliyografya
Asıl Yazarlar:	Abu Seman, Noor Aslinda (Yazar), Segar, Vicneswaran (Yazar)
Materyal Türü:	Kitap
Baskı/Yayın Bilgisi:	Faculty of Business and Management, 2023-06.
Konular:	Article PeerReviewed
Online Erişim:	Link Metadata
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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