The innovative business model design of mugwort industry based on grounded theory / Yali Ding, Muhammad Azman Ibrahim and Lanlan Yang
Mugwort (Artemisia Argyi), is a herbaceous perennial plant. Mugwort and mugwort products have a very broad prospect of domestic and international market demand. However, the mugwort industry only has scale advantage but no competitive advantages, which has greatly affected the development of the mug...
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| Format: | Book |
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2023-09.
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